Ceremonial Cacao is different from cacao powder you can buy in health food stores. To start, it is the whole bean, ground down into a paste. It includes the cacao butter, a healthy fat. Cacao powder has been separated from the butter, therefore only includes part of the food.
Ceremonial cacao has the energetic properties mentioned above, where cacao powder does not. Cacao powder has some of the superfood/health benefits, but it does not facilitate the heart opening and healing properties you desire.
Ceremonial Cacao is minimally processed and infused with love. From the moment of inception, the cacao is grown with one purpose - to hold of energy of ceremony, healing, creativity, and focus. By maintaining the integrity of the plant - keeping all parts of it together (paste vs powder), all the benefits are consumed.